When Are We Going to Start Designing AI With Purpose? « Machine Learning Times – The Predictive Analytics Times

Originally published in UX Collective, Jan 19, 2021.

For an industry that prides itself on moving fast, the tech community has been remarkably slow to adapt to the differences of designing with AI. Machine learning is an intrinsically fuzzy science, yet when it inevitably returns unpredictable results, we tend to react like it’s a puzzle to be solved; believing that with enough algorithmic brilliance, we can eventually fit all the pieces into place and render something approaching objective truth. But objectivity and truth are often far afield from the true promise of AI, as we’ll soon discuss.

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