China smartphone vendors focus on differentiation – Digitimes

China smartphone vendors focus on differentiation

Sammi Huang, Taipei; Adam Hwang, DIGITIMES

Leading China-based smartphone vendors have focused on production differentiation to maintain competitiveness in the global market.

Xiaomi in December 2020 launched Mi 11, a smartphone featuring in-display fingerprint recognition.

ZTE unveiled the world’s first smartphone featuring under-display camera in second-half 2020 and will launch new models with such features in 2021, according to industry sources.

Vivo focuses on OIS (optical image stabilization), front-camera selfie, rear-camera zoom lens, and night-scene shooting for its mid-range and flagship smartphone models, the sources indicated.

According to Digitimes Research, Samsung, Apple, Huawei, Xiaomi, Oppo and Vivo were the top-6 smartphone vendors in terms of 2020 global shipments.

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